Personal branding has been a foreign concept to me. Previously I thought of branding as a way for a business to either promote themselves or their products. Through a college marketing course I was given the opportunity to learn about personal branding and how to successfully implement it. I learned a lot about myself as to what is important to me and what I am good at, even what I am not so good at or comfortable with. In order to build your brand you have to be willing to put yourself out there. The way that we learned to do so is to be active on various social media platforms, like this blog for example. I also learned how to be comfortable outside of my comfort zone, if that makes any sense at all.
One thing that we didn’t cover and I would like to have the opportunity to learn more about is how to build the brand of a business. Now, many of the principles we learned about personal branding can be applied to a business as well, but I think you have to be extra careful and diligent when you are commenting online for a business. Anything you say or do will be viewed as the thoughts or ideals of the entire business, not just your own. I would have liked to have learned a little bit about how to handle this and learn some key do’s and don’ts.
Well, my coursework is coming to an end I have to say that I have thoroughly enjoyed writing these blogs. I had the the opportunity to also do a couple podcasts, which I doubt I ever do again and make a YouTube video, which much to my surprise I could actually see myself doing that again. But, writing this blog is something that I can see myself continuing. I can’t exactly put my finger on it, but there is something calming about it. It’s a great opportunity to take time away from the busy world that we live in and just write about what is on my mind.
Well friends, I am signing off for now. I appreciate those who have taken interest in my blogs and I look forward to the opportunity of continuing to write and grow it. Have a blessed day.